Nice Idea, Bad Implementation

As a way of easing the financial burden on its regular customers, Metrobus is offering half priced taxi fares to people to make it a little more affordable. It's a great idea and really good for publicity, but the way they have gone about administering it is going to cost them a lot of money and result in them not reaching their target audience.

Instead of having people show their most recently purchased bus pass (which would act as good proof of their ridership) in order to get these "taxi chits", people just have to call in or go online to purchase them. So basically what is going to happen is that people who regularly use taxis or who predict they will need these vouchers in the future (for ventures downtown for example), are going to swoon in and buy all these 1/2 priced taxi fares. So what's going to happen is that Metrobus is going to end up spending a lot of money on this and getting very little in return in terms of satisfying their customers. Not to mention this is probably going to piss off the union more since Metrobus is giving money to taxi companies, but refusing to spend extra money to fully fund pension plans! This can't possibly help with the negotiating process, but then again it probably couldn't get any worse.

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Something for the Rest of Us - Goo Goo Dolls